تحميل...
Advertising /
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | Printed Book |
| اللغة: | English |
| منشور في: |
New York :
Collier Macmillan,
1984.
|
| الطبعة: | 2nd. ed. |
جدول المحتويات:
- 1. Definition of advertising 2. The dimensions of advertising 3. Socieconomic aspects of advertising 4. The structure of the advertising industry 5. The relation advertising to market 6. Allocating corporate resources to advertising 7. advertising p