APA Edition Citation

Cundiff, E. W. (1982). Fundamentals of modern marketing (3rd. ed.). Prentice Hall.

Chicago Edition Citation

Cundiff, Edward W. Fundamentals of Modern Marketing. 3rd. ed. New Delhi: Prentice Hall, 1982.

MLA Edition Citation

Cundiff, Edward W. Fundamentals of Modern Marketing. 3rd. ed. Prentice Hall, 1982.