APA Edition Citation

Kotler, P., Armstrong, G., & Agnihotri, P. (2018). Principles of marketing (17th ed.). Pearson.

Chicago Edition Citation

Kotler, Philip, Gary Armstrong, and Prafulla Agnihotri. Principles of Marketing. 17th ed. Delhi: Pearson, 2018.

MLA Edition Citation

Kotler, Philip, et al. Principles of Marketing. 17th ed. Pearson, 2018.