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Marketing in the digital age /

"This textbook describes how digital methods can enhance marketing experience going beyond cliched metrics of likes and shares in digital marketing strategies. Marketing in the Digital Age takes the view that the path to the future must integrate both marketing and digital knowhow and exemplifi...

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Detalles Bibliográficos
Autor Principal: Kumar, Dinesh
Formato: Printed Book
Idioma:English
Publicado: New Delhi : Sage, 2021.
Subjects:

University of Calicut

Detalle de Existencias desde University of Calicut
Número de Clasificación: 658.872 KUM/M
Copia Live Status Unavailable