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Marketing in the digital age /

"This textbook describes how digital methods can enhance marketing experience going beyond cliched metrics of likes and shares in digital marketing strategies. Marketing in the Digital Age takes the view that the path to the future must integrate both marketing and digital knowhow and exemplifi...

Fuld beskrivelse

Bibliografiske detaljer
Hovedforfatter: Kumar, Dinesh
Format: Printed Book
Sprog:English
Udgivet: New Delhi : Sage, 2021.
Fag:

University of Calicut

Detaljer om beholdninger fra University of Calicut
Klassifikationsnummer: 658.872 KUM/M
Kopi Live Status Unavailable