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Marketing in the digital age /

"This textbook describes how digital methods can enhance marketing experience going beyond cliched metrics of likes and shares in digital marketing strategies. Marketing in the Digital Age takes the view that the path to the future must integrate both marketing and digital knowhow and exemplifi...

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Dades bibliogràfiques
Autor principal: Kumar, Dinesh
Format: Printed Book
Idioma:English
Publicat: New Delhi : Sage, 2021.
Matèries:

University of Calicut

Detall dels fons de University of Calicut
Signatura: 658.872 KUM/M
Còpia Comprovació en temps real no disponible