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Marketing in the digital age /
"This textbook describes how digital methods can enhance marketing experience going beyond cliched metrics of likes and shares in digital marketing strategies. Marketing in the Digital Age takes the view that the path to the future must integrate both marketing and digital knowhow and exemplifi...
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| Format: | Printed Book |
| Language: | English |
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New Delhi :
Sage,
2021.
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| Subjects: |
Table of Contents:
- Traditional and Digital Marketing
- Creating Digital Value
- Customer Relationship Management and Digital Tools
- Online Consumer Behaviour
- Social Media and Marketing
- Brand Building in the Digital Age
- Digital Marketing Strategy
- Digital Marketing Tools and Technologies
- Trends in Digital Marketing.