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Marketing in the digital age /
"This textbook describes how digital methods can enhance marketing experience going beyond cliched metrics of likes and shares in digital marketing strategies. Marketing in the Digital Age takes the view that the path to the future must integrate both marketing and digital knowhow and exemplifi...
| Autore principale: | |
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| Natura: | Printed Book |
| Lingua: | English |
| Pubblicazione: |
New Delhi :
Sage,
2021.
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| Soggetti: |