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Marketing in the digital age /

"This textbook describes how digital methods can enhance marketing experience going beyond cliched metrics of likes and shares in digital marketing strategies. Marketing in the Digital Age takes the view that the path to the future must integrate both marketing and digital knowhow and exemplifi...

وصف كامل

التفاصيل البيبلوغرافية
المؤلف الرئيسي: Kumar, Dinesh
التنسيق: Printed Book
اللغة:English
منشور في: New Delhi : Sage, 2021.
الموضوعات:

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