Item Description: | Contents: 1. The nature and scope of managerial economics 2. Optimization techniques and new management tools 3. Demand theory 4. Demand estimation 5. Demand forecasting 6. Production theory and estimation 7. Cost theory and estimation 8. Market structure: perfect completion, monopoly, and monopolistic competition 9. Oligopoly and firm architecture 10. Game theory and strategic behaviour 11. Pricing practices 12. Regulation and antitrust: the role of government in the economy 13. Risk analysis 14. Long-run investment decisions: capital budgeting |