APA Edition Citation

Amarchand, D., & Varadharajan, B. (1981). Introduction to marketing. Vikas.

Chicago Edition Citation

Amarchand, D., and B. Varadharajan. Introduction to Marketing. New Delhi: Vikas, 1981.

MLA Edition Citation

Amarchand, D., and B. Varadharajan. Introduction to Marketing. Vikas, 1981.

Warning: These citations may not always be 100% accurate.