एपीए उद्धरण

Kotler, P. (1984). Principles of marketing (2nd. ed.). Prentice Hall.

शिकागो स्टाइल उद्धरण

Kotler, Philip. Principles of Marketing. 2nd. ed. New Delhi: Prentice Hall, 1984.

एमएलए उद्धरण

Kotler, Philip. Principles of Marketing. 2nd. ed. Prentice Hall, 1984.