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Marketing management: Indian cases/
Marketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in Ind...
| Format: | Printed Book |
|---|---|
| Language: | English |
| Published: |
Chennai,
Pearson India,
2017.
|
Table of Contents:
- MTR Foods - a marketing marvel-- Customer value- Explored, created, communicated and delivered-- Customer loyalty- The ultimate objective of every marketer-- Starbucks India: The human coffee experience-- The techy amazon insight-- Consumer behavior- Its wide facts and deep implications-- Zicom- leveraging corporate trust and technical strengths in the B2B market-- Facebook: Business connections in India and china-- Who will buy Xylo - Mahindra and Mahindra automotive sector-- Kellogg's cornflakes in India: Finding a platform that connects-- Nivea- Managing the legacy brand-- The call of the competition-- Fevicol- The iconic bond-- Designing and managing services-- Aachi masala- Entering the north indian masla category-- Slicerooms: A slice of time, a cut of profits-- Oreo in India- Launching and establishing a global brand in India using integrated marketing communications effectively-- Wonder cement- Building a strong brand through digital marketing-- A case study on direct marketing of wedding return gifts-- Selling process in Animal nutrition and health industry-- Amazon.com adapts its retail business in India-- E- Marketing models: Retailers perspective a case of groupon-- Unilever: Working beyond the horizon-- End notes and references