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Marketing management: Indian cases/
Marketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in Ind...
| Format: | Printed Book |
|---|---|
| Language: | English |
| Published: |
Chennai,
Pearson India,
2017.
|