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Marketing management: Indian cases/
Marketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in Ind...
| Format: | Printed Book |
|---|---|
| Language: | English |
| Published: |
Chennai,
Pearson India,
2017.
|
| LEADER | 02377nam a22001697a 4500 | ||
|---|---|---|---|
| 008 | 211103b |||||||| |||| 00| 0 eng d | ||
| 020 | |a 9789332587106 | ||
| 082 | |2 23 |a 658.8 | ||
| 245 | |a Marketing management: |b Indian cases/ |c Contributed by Isaac Jacob, Varsha Jain, Prachi Gupta, Ashita Aggarwal, Hufrish Majra, Susobhan Goswami, G Radha Krishna, Ritu Narang, Shanthi Venkatesh and Suresh Paul A |h English. | ||
| 260 | |a Chennai, |b Pearson India, |c 2017. | ||
| 300 | |a xiii,23.6 | ||
| 500 | |a 1 online resource (232 pages) | ||
| 505 | |a MTR Foods - a marketing marvel-- Customer value- Explored, created, communicated and delivered-- Customer loyalty- The ultimate objective of every marketer-- Starbucks India: The human coffee experience-- The techy amazon insight-- Consumer behavior- Its wide facts and deep implications-- Zicom- leveraging corporate trust and technical strengths in the B2B market-- Facebook: Business connections in India and china-- Who will buy Xylo - Mahindra and Mahindra automotive sector-- Kellogg's cornflakes in India: Finding a platform that connects-- Nivea- Managing the legacy brand-- The call of the competition-- Fevicol- The iconic bond-- Designing and managing services-- Aachi masala- Entering the north indian masla category-- Slicerooms: A slice of time, a cut of profits-- Oreo in India- Launching and establishing a global brand in India using integrated marketing communications effectively-- Wonder cement- Building a strong brand through digital marketing-- A case study on direct marketing of wedding return gifts-- Selling process in Animal nutrition and health industry-- Amazon.com adapts its retail business in India-- E- Marketing models: Retailers perspective a case of groupon-- Unilever: Working beyond the horizon-- End notes and references | ||
| 520 | |a Marketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia. This casebook will be useful for students pursuing MBA and PGDBM courses. | ||
| 942 | |c BK | ||
| 999 | |c 363068 |d 363068 | ||
| 952 | |0 0 |1 0 |2 ddc |4 0 |6 658_800000000000000_MAR |7 0 |9 422683 |a SDE |b SDE |c ST1 |d 2021-11-03 |g 319.00 |i 5395 |l 0 |o 658.8 MAR |p SDE5395 |r 2021-11-03 |w 2021-11-03 |y BK | ||