APA Edition Citation

Etzel, M. J., Walker, B. J., & Stanton, W. J. (2004). Marketing (13th ed.). Tata Mac Graw Hill.

Chicago Edition Citation

Etzel, Michael J., Bruce J. Walker, and William J. Stanton. Marketing. 13th ed. New Delhi: Tata Mac Graw Hill, 2004.

MLA Edition Citation

Etzel, Michael J., et al. Marketing. 13th ed. Tata Mac Graw Hill, 2004.