Nalaganje...
Consumer behaviour: in Indian context /
| Format: | Printed Book |
|---|---|
| Jezik: | English |
| Izdano: |
NewDelhi:
S. Chand and company,
c2003.
|
Kazalo:
- Introduction-- Scope and application-- Consumer needs and notification-- Consumer as a receiver and learner-- Influence of personality and attitudes on buying behavior-- Consumer psycho graphics-- Influence of group dynamics and consumer reference group-- Influence of social and economic classes-- Influence of family in decision making-- Diffusion of innovations-- Cultural aspects of Indian consumer markets-- Organizational buying behavior-- Role of consumer behavior in advertisement-- Consumer involvement and decision making-- Information search and processing-- Alternative evaluation-- Purchase and its results-- Consumer protection in India-- Market segmentation-- E-Commerce and consumer behavior-- Factors Affecting behavior of Indian customers