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|a 658.834 2
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| 245 |
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|a Consumer behaviour:
|b in Indian context /
|c P. C. Jain and Monika bhatt.
|h English
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| 260 |
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|a NewDelhi:
|b S. Chand and company,
|c c2003.
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| 300 |
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|a viii,261p.
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| 505 |
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|a Introduction--
Scope and application--
Consumer needs and notification--
Consumer as a receiver and learner--
Influence of personality and attitudes on buying behavior--
Consumer psycho graphics--
Influence of group dynamics and consumer reference group--
Influence of social and economic classes--
Influence of family in decision making--
Diffusion of innovations--
Cultural aspects of Indian consumer markets--
Organizational buying behavior--
Role of consumer behavior in advertisement--
Consumer involvement and decision making--
Information search and processing--
Alternative evaluation--
Purchase and its results--
Consumer protection in India--
Market segmentation--
E-Commerce and consumer behavior--
Factors Affecting behavior of Indian customers
|
| 942 |
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|c BK
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|c 360866
|d 360866
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|d 2021-09-08
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|i 5040
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|r 2021-09-08
|w 2021-09-08
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