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Advertising and sales promotion/
Is one of the key aspects of Marketing management, the functional area of management, and it is vast and big area of study and never ending process too. the need for effective marketing is as strong as ever in today's highly competitive and global business environment The challenge for academic...
| Format: | Printed Book |
|---|---|
| Language: | English |
| Published: |
Mumbai:
Himalaya,
2015.
|
| Edition: | 1st ed. |
Table of Contents:
- Concept and nature of advertising
- Advertising and marketing-- Effects of advertising-- Social effects of advertising-- Ethics in advertising and control-- Advertising process-- Media selection-- Advertising massages-- Advertising planning-- Advertising budget-- Measuring advertising effectiveness-- Advertising organisation-- Advertising agency-- Sales promotion-- Personal selling-- Sales management