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Advertising and sales promotion/
Is one of the key aspects of Marketing management, the functional area of management, and it is vast and big area of study and never ending process too. the need for effective marketing is as strong as ever in today's highly competitive and global business environment The challenge for academic...
| Format: | Printed Book |
|---|---|
| Language: | English |
| Published: |
Mumbai:
Himalaya,
2015.
|
| Edition: | 1st ed. |