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Advertising : planning and implementation/

Bibliographic Details
Format: Printed Book
Language:English
Published: Delhi: PHI learning, 2013.
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020 |a 9788120329737 
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245 |a Advertising :  |b planning and implementation/  |c Sangeeta sharma and Raghuvir singh.  |h English 
260 |a Delhi:  |b PHI learning,  |c 2013. 
300 |a xviii,478p. 
505 |a Advertising basics-- Advertising research and strategy-- Creativity and advertising-- Advertising media-- Integrated marketing communications 
942 |c BK 
999 |c 359350  |d 359350 
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