O'Guinn, T. C. (2015). Advertising and integrated brand promotion (7th ed.). Thomson.
Chicago ZitierstilO'Guinn, Thomas Clayton. Advertising and Integrated Brand Promotion. 7th ed. Delhi: Thomson, 2015.
MLA ZitierstilO'Guinn, Thomas Clayton. Advertising and Integrated Brand Promotion. 7th ed. Thomson, 2015.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.