APA Edition Citation

O'Guinn, T. C. (2015). Advertising and integrated brand promotion (7th ed.). Thomson.

Chicago Edition Citation

O'Guinn, Thomas Clayton. Advertising and Integrated Brand Promotion. 7th ed. Delhi: Thomson, 2015.

MLA Edition Citation

O'Guinn, Thomas Clayton. Advertising and Integrated Brand Promotion. 7th ed. Thomson, 2015.

Warning: These citations may not always be 100% accurate.