Jain, V., & Sheth, J. (2019). Consumer behavior: A digital native. Pearson.
Chicago Edition CitationJain, Varsha, and Jagdish Sheth. Consumer Behavior: A Digital Native. Noida: Pearson, 2019.
MLA Edition CitationJain, Varsha, and Jagdish Sheth. Consumer Behavior: A Digital Native. Pearson, 2019.
Warning: These citations may not always be 100% accurate.