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Impact of loyalty programs on customer statisfaction : a study with special reference to Kerala based commercial banks /

Bibliografiske detaljer
Hovedforfatter: Soumya Sreedhar V
Format: Ph.D Thesis
Sprog:English
Udgivet: 2019
Fag:
LEADER 00968 a2200193 4500
008 210811b ||||| |||| 00| 0 eng d
082 |a 332.12 SOU/I 
100 |a Soumya Sreedhar V 
245 |a Impact of loyalty programs on customer statisfaction : a study with special reference to Kerala based commercial banks /  |c Soumya Sreedhar 
260 |c 2019 
300 |a 279p. ;  |c 30 cm 
502 |a Thesis (Ph. D.)-- Research & PG Department of Commerce and Management studies , St. Joseph's College (Autonomous), Irinjalakuda, University of Calicut, 2019. 
504 |a Includes bibliographical references (p. i - xxvii) and abstract. 
650 7 |a Banks and banking 
653 |a Loyalty programmes - for Customer satisfaction -commercial banks in Kerala 
796 |c Dr. Jancy Davy  |e Thesis advisor. 
942 |2 ddc  |c TH 
999 |c 353475  |d 353475 
952 |0 0  |1 0  |4 0  |6 332_120000000000000_SOU_I_TH  |7 0  |9 408948  |a UL  |b UL  |c REF  |d 2020-11-03  |l 0  |o 332.12 SOU/I TH  |p NB7439  |r 2020-11-03  |y TH