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210811b ||||| |||| 00| 0 eng d |
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|a 332.12 SOU/I
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|a Soumya Sreedhar V
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| 245 |
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|a Impact of loyalty programs on customer statisfaction : a study with special reference to Kerala based commercial banks /
|c Soumya Sreedhar
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|c 2019
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| 300 |
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|a 279p. ;
|c 30 cm
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|a Thesis (Ph. D.)-- Research & PG Department of Commerce and Management studies , St. Joseph's College (Autonomous), Irinjalakuda, University of Calicut, 2019.
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|a Includes bibliographical references (p. i - xxvii) and abstract.
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| 650 |
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|a Banks and banking
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|a Loyalty programmes - for Customer satisfaction -commercial banks in Kerala
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| 796 |
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|c Dr. Jancy Davy
|e Thesis advisor.
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| 942 |
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|2 ddc
|c TH
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|c 353475
|d 353475
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| 952 |
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|0 0
|1 0
|4 0
|6 332_120000000000000_SOU_I_TH
|7 0
|9 408948
|a UL
|b UL
|c REF
|d 2020-11-03
|l 0
|o 332.12 SOU/I TH
|p NB7439
|r 2020-11-03
|y TH
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