Data mining techniques in CRM : inside customer segmentation /

Detalles Bibliográficos
Autor Principal: Tsiptsis, Konstantinos
Outros autores: Chorianopoulos, Antonios
Formato: Printed Book
Idioma:English
Publicado: Chichester, West Sussex, U.K. : Wiley, 2009.
Subjects:
Customer relations > Management > Data processing.
Customer relations > Management.
Data mining.

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