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Data mining techniques in CRM : inside customer segmentation /

Bibliographic Details
Main Author:	Tsiptsis, Konstantinos
Other Authors:	Chorianopoulos, Antonios
Format:	Printed Book
Language:	English
Published:	Chichester, West Sussex, U.K. : Wiley, 2009.
Subjects:	Customer relations > Management > Data processing. Customer relations > Management. Data mining.

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