Data mining techniques in CRM : inside customer segmentation /

Bibliografski detalji
Glavni autor: Tsiptsis, Konstantinos
Daljnji autori: Chorianopoulos, Antonios
Format: Printed Book
Jezik:English
Izdano: Chichester, West Sussex, U.K. : Wiley, 2009.
Teme:
Customer relations > Management > Data processing.
Customer relations > Management.
Data mining.
Opis
Opis:xi, 357 p. : ill. ; 26 cm.
Bibliografija:Includes bibliographical references and index.
ISBN:9780470743973 (cloth)
0470743972 (cloth)

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