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Big data, big innovation : enabling competitive differentiation through business analytics /

"A practical guide to leveraging your data to spur innovation and growth. Your business generates reams of data, but what do you do with it? Reporting is only the beginning. Your data holds the key to innovation and growth - you just need the proper analytics. In Big Data, Big Innovation: Enabl...

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Détails bibliographiques
Auteur principal: Stubbs, Evan
Format: Printed Book
Langue:English
Collection:Wiley & SAS business series.
Sujets:
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par Stubbs, Evan
Publié 2014
Printed Book