Bettman, J. R. (1979). Information processing theory of consumer choice. Addison Wesley.
Chicago Edition CitationBettman, James R. Information Processing Theory of Consumer Choice. U.S.A.: Addison Wesley, 1979.
MLA Edition CitationBettman, James R. Information Processing Theory of Consumer Choice. Addison Wesley, 1979.
Warning: These citations may not always be 100% accurate.