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Export marketing: Strategies for success/
Export marketing is a systematic process of developing and distributing goods and services in overseas markets. The export marketing manager needs to undertake various marketing activities such as marketing research, product design , branding packaging pricing , promotion etc to undertake the variou...
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| Format: | Printed Book |
| Language: | English |
| Published: |
Jaipur:
Sublime,
2015.
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Table of Contents:
- Introduction to Export marketing Export marketing management International marketing Global marketing Export pricing marketing Exporting and counter trade International trade barriers International trade policy International business