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Entrepreneurship and brand management /
| Autor principal: | |
|---|---|
| Format: | Printed Book |
| Idioma: | English |
| Publicat: |
Jaipur :
Shree Niwas ,
2016.
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| Matèries: |
Taula de continguts:
- Introduction Historical origin of branding Customer based brand equity brand building implications Brand positioning Legal consideration Product strategy Channel strategy Information processing model of communication Brand promotion Licensing a short cut of branding Brand value chain Establishing a brand equity management system Quantitative research techniques New product and brand extension Managing brand over time Managing brand over geographic boundaries Strategic brand management guild lines