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| LEADER |
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| 999 |
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| 020 |
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|a 9789350320990
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| 082 |
|
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|a 338.04
|
| 100 |
|
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|a Gupta, Manoj
|
| 245 |
|
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|a Entrepreneurship and brand management /
|c Manoj Gupta
|
| 260 |
|
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|a Jaipur :
|b Shree Niwas ,
|c 2016.
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| 300 |
|
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|a 314 p .
|b ill. (black and white)
|c 23 cm .
|
| 490 |
|
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|v 2nd vol.
|
| 505 |
|
|
|a Introduction Historical origin of branding Customer based brand equity brand building implications Brand positioning Legal consideration Product strategy Channel strategy Information processing model of communication Brand promotion Licensing a short cut of branding Brand value chain Establishing a brand equity management system Quantitative research techniques New product and brand extension Managing brand over time Managing brand over geographic boundaries Strategic brand management guild lines
|
| 650 |
|
|
|a Entrepreneurship.
|v Product management.
|
| 942 |
|
|
|c BK
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 338_040000000000000_GUP_E
|7 0
|9 403640
|a SDE
|b SDE
|c ST1
|d 2020-03-09
|g 995.00
|i 4428
|l 0
|o 338.04 GUP/E
|p SDE4428
|r 2020-03-09
|w 2020-03-09
|y BK
|