Consumer behavior /

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Starting with a macro approach, moving in a progression from the societal to the level of the individual, this book incorporates market realism by emphasizing the application of concepts using questions, projects and cases for discussion and student decision making.

Bibliografiske detaljer
Hovedforfatter: Loudon, David L.
Andre forfattere: Della Bitta, Albert J.
Format: Printed Book
Sprog:English
Udgivet: McGraw-Hill, 1993.
Udgivelse:4th ed.
Fag:
Consumer behavior. > Consumer behavior -- United States -- Case studies. > United States.

University of Calicut

Detaljer om beholdninger fra University of Calicut
Klassifikationsnummer: 658.834 2 LOU/C
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