Consumer behavior /

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Starting with a macro approach, moving in a progression from the societal to the level of the individual, this book incorporates market realism by emphasizing the application of concepts using questions, projects and cases for discussion and student decision making.

Detalhes bibliográficos
Autor principal: Loudon, David L.
Outros Autores: Della Bitta, Albert J.
Formato: Printed Book
Idioma:English
Publicado em: McGraw-Hill, 1993.
Edição:4th ed.
Assuntos:
Consumer behavior. > Consumer behavior -- United States -- Case studies. > United States.
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