Consumer behavior /

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Starting with a macro approach, moving in a progression from the societal to the level of the individual, this book incorporates market realism by emphasizing the application of concepts using questions, projects and cases for discussion and student decision making.

Opis bibliograficzny
1. autor: Loudon, David L.
Kolejni autorzy: Della Bitta, Albert J.
Format: Printed Book
Język:English
Wydane: McGraw-Hill, 1993.
Wydanie:4th ed.
Hasła przedmiotowe:
Consumer behavior. > Consumer behavior -- United States -- Case studies. > United States.
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