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Consumer behavior /
Starting with a macro approach, moving in a progression from the societal to the level of the individual, this book incorporates market realism by emphasizing the application of concepts using questions, projects and cases for discussion and student decision making.
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| Formato: | Printed Book |
| Lenguaje: | English |
| Publicado: |
McGraw-Hill,
1993.
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| Edición: | 4th ed. |
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| Sumario: | Starting with a macro approach, moving in a progression from the societal to the level of the individual, this book incorporates market realism by emphasizing the application of concepts using questions, projects and cases for discussion and student decision making. |
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| Descripción Física: | xxiii, 788p. |
| ISBN: | 0071125116 |