APA Edition Citation

Loudon, D. L., & Della Bitta, A. J. (1993). Consumer behavior (4th ed.). McGraw-Hill.

Chicago Edition Citation

Loudon, David L., and Albert J. Della Bitta. Consumer Behavior. 4th ed. : McGraw-Hill, 1993.

MLA Edition Citation

Loudon, David L., and Albert J. Della Bitta. Consumer Behavior. 4th ed. McGraw-Hill, 1993.

Warning: These citations may not always be 100% accurate.