Marketing research : text and cases/

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Detalhes bibliográficos
Autor principal: Boyd, Harper W.
Outros Autores: Westfall, Ralph L., Stasch, Stanley F.
Formato: Printed Book
Idioma:English
Publicado em: Homewood, Ill. : Irwin, 1989.
Edição:7th ed.
Assuntos:
Marketing research > Case studies.
Sumário:
  • pt. 1. Introduction to marketing research
  • pt. 2. The marketing research process
  • pt. 3. Selected applications of marketing research.

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