Marketing research : text and cases/

other_versions_link
Detalles Bibliográficos
Autor Principal: Boyd, Harper W.
Outros autores: Westfall, Ralph L., Stasch, Stanley F.
Formato: Printed Book
Idioma:English
Publicado: Homewood, Ill. : Irwin, 1989.
Edición:7th ed.
Subjects:
Marketing research > Case studies.
Table of Contents:
  • pt. 1. Introduction to marketing research
  • pt. 2. The marketing research process
  • pt. 3. Selected applications of marketing research.

Títulos similares