Marketing research : text and cases/

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Manylion Llyfryddiaeth
Prif Awdur: Boyd, Harper W.
Awduron Eraill: Westfall, Ralph L., Stasch, Stanley F.
Fformat: Printed Book
Iaith:English
Cyhoeddwyd: Homewood, Ill. : Irwin, 1989.
Rhifyn:7th ed.
Pynciau:
Marketing research > Case studies.
Tabl Cynhwysion:
  • pt. 1. Introduction to marketing research
  • pt. 2. The marketing research process
  • pt. 3. Selected applications of marketing research.

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