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Marketing research : text and cases/
| Autor principal: | |
|---|---|
| Altres autors: | , |
| Format: | Printed Book |
| Idioma: | English |
| Publicat: |
Homewood, Ill. :
Irwin,
1989.
|
| Edició: | 7th ed. |
| Matèries: |
Taula de continguts:
- pt. 1. Introduction to marketing research
- pt. 2. The marketing research process
- pt. 3. Selected applications of marketing research.