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Marketing research : text and cases/

书目详细资料
主要作者: Boyd, Harper W.
其他作者: Westfall, Ralph L., Stasch, Stanley F.
格式: Printed Book
语言:English
出版: Homewood, Ill. : Irwin, 1989.
版:7th ed.
主题:
书本目录:
  • pt. 1. Introduction to marketing research
  • pt. 2. The marketing research process
  • pt. 3. Selected applications of marketing research.