Marketing research : text and cases/

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Bibliographic Details
Main Author: Boyd, Harper W.
Other Authors: Westfall, Ralph L., Stasch, Stanley F.
Format: Printed Book
Language:English
Published: Homewood, Ill. : Irwin, 1989.
Edition:7th ed.
Subjects:
Marketing research > Case studies.
Table of Contents:
  • pt. 1. Introduction to marketing research
  • pt. 2. The marketing research process
  • pt. 3. Selected applications of marketing research.

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