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Marketing research : text and cases/

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Dades bibliogràfiques
Autor principal:	Boyd, Harper W.
Altres autors:	Westfall, Ralph L., Stasch, Stanley F.
Format:	Printed Book
Idioma:	English
Publicat:	Homewood, Ill. : Irwin, 1989.
Edició:	7th ed.
Matèries:	Marketing research > Case studies.

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