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| 020 |
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|a 8185386161
|
| 082 |
|
|
|a 658.83
|
| 100 |
|
|
|a Boyd, Harper W.
|
| 245 |
|
|
|a Marketing research :
|b text and cases/
|c Harper W.Boyd
|
| 250 |
|
|
|a 7th ed.
|
| 260 |
|
|
|a Homewood, Ill. :
|b Irwin,
|c 1989.
|
| 300 |
|
|
|a xv, 816 p.
|b ill.
|c 25 cm.
|
| 505 |
|
|
|a pt. 1. Introduction to marketing research -- pt. 2. The marketing research process -- pt. 3. Selected applications of marketing research.
|
| 650 |
|
|
|2 Marketing research.
|v Marketing research -- Case studies.
|
| 650 |
|
|
|2 Marketing -- Recherche.
|
| 700 |
|
|
|a Westfall, Ralph L.
|
| 700 |
|
|
|a Stasch, Stanley F.
|
| 942 |
|
|
|c BK
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_830000000000000_BOY_M
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|d 2020-02-20
|g 150.00
|i 021
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|o 658.83 BOY/M
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|r 2020-02-20
|y BK
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