Marketing research : text and cases/

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Bibliographic Details
Main Author: Boyd, Harper W.
Other Authors: Westfall, Ralph L., Stasch, Stanley F.
Format: Printed Book
Language:English
Published: Homewood, Ill. : Irwin, 1989.
Edition:7th ed.
Subjects:
Marketing research > Case studies.
Description
Physical Description:xv, 816 p. ill. 25 cm.
ISBN:8185386161

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