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International marketing and export management/

This text has been updated to include ethical concerns, standardization/adaptation, and export performance factors.

Dades bibliogràfiques
Autor principal: Albaum, Gerald
Altres autors: Duerr, Edwin, Strandskov, Jesper
Format: Printed Book
Idioma:English
Publicat: Dorling Kindersley: New Delhi, 1989.
Edició:5th ed.
Descripció
Sumari:This text has been updated to include ethical concerns, standardization/adaptation, and export performance factors.
Descripció física:xxii, 666 p.
ISBN:8177589687