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The strategic digital media entrepreneur /
| Main Authors: | , |
|---|---|
| Format: | Printed Book |
| Language: | English |
| Edition: | 1st edition. |
| Subjects: |
Table of Contents:
- Gutenberg to Zuckerberg: innovation and entrepreneurship
- The story behind the numbers
- What is a company worth?
- The transformed competitive landscape
- A strategy for dealing with the new business imperatives
- Defining a unique value proposition
- Understanding customer relationships in a digital world
- Reaching current and new customers
- Competing in a networked world
- Investing in key assets and capabilities
- Entrepreneurial leadership and culture
- What the future holds.