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| LEADER |
01430cam a22002658i 4500 |
| 008 |
180524s2018 nju b 001 0 eng c |
| 020 |
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|a 9781119218043
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| 041 |
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|a eng
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| 082 |
0 |
0 |
|a 384.380684
|2 23
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| 100 |
1 |
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|a Abernathy, Penelope Muse,
|d 1951-
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| 245 |
1 |
4 |
|a The strategic digital media entrepreneur /
|c Penelope Muse Abernathy, JoAnn Sciarrino.
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| 250 |
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|a 1st edition.
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| 263 |
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|a 1111
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| 300 |
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|a pages cm
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
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|a Gutenberg to Zuckerberg: innovation and entrepreneurship -- The story behind the numbers -- What is a company worth? -- The transformed competitive landscape -- A strategy for dealing with the new business imperatives -- Defining a unique value proposition -- Understanding customer relationships in a digital world -- Reaching current and new customers -- Competing in a networked world -- Investing in key assets and capabilities -- Entrepreneurial leadership and culture -- What the future holds.
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| 650 |
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0 |
|a Digital media
|x Economic aspects.
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| 650 |
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0 |
|a Digital media
|x Management.
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| 650 |
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0 |
|a Entrepreneurship.
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| 700 |
1 |
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|a Sciarrino, JoAnn,
|e author.
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| 906 |
|
|
|a 0
|b vip
|c orignew
|d 1
|e ecip
|f 20
|g y-gencatlg
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| 942 |
|
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|2 ddc
|c BK
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| 955 |
|
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|a LBSOR
|a xn11 2019-08-12 1 copy rec'd., to CIP ver.
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| 999 |
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|c 348733
|d 348733
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| 952 |
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|0 0
|1 0
|4 0
|7 0
|9 402240
|a UL
|b UL
|c PROC
|d 2020-02-13
|g 3297.00
|l 0
|p 103524
|r 2020-02-13
|v 4121.25
|w 2020-02-13
|y BK
|