The Wall Street journal guide to information graphics : the dos and don'ts of presenting data, facts, and figures /

The definitive guide to the graphic presentation of information contains a step-by-step guide to executing clear, concise, and intelligent graphics. The most current digital information is included along with practical advice, making this an essential reference.

Bibliographic Details
Main Author: Wong, Dona M.
Format: Printed Book
Language:English
Edition:First edition.
Subjects:
Business presentations > Graphic methods.
Charts, diagrams, etc.
Visual communication.
F�oretagsstatistik.
Grafisk framst�allning.
Visuell kommunikation.
Table of Contents:
  • Introduction
  • 1. The basics
  • Charting
  • Numbers
  • Data integrity
  • Data richness
  • Fonts
  • Legibility
  • Typography in charts
  • The visual--data continuum
  • Color
  • Basics
  • Color palettes
  • Color in charts
  • Color chart templates
  • Coloring for the color blind
  • Color scale application
  • 2. Chart smart
  • Lines
  • Height and weight
  • Y-axis increments
  • Clean lines, clear signal
  • Legends and labels
  • Left-right y-axis scales
  • Comparable scales
  • Vertical bars
  • Form and shading
  • Zero baseline
  • Multiple bars and legends
  • Broken bars and outliers
  • Horizontal bars
  • Ordering and regrouping
  • Negative bars
  • Pies
  • Slicing and dicing
  • Dressing up the slices
  • Slicing a slice
  • Proportional pies
  • Tables
  • Grid lines
  • Numbers alignment and ordering
  • Pictograms
  • Choice of icons
  • Comparing quantities
  • Maps
  • Mapping and shading
  • 3. Ready reference
  • Do the math
  • Mean, median, mode
  • Standard deviation
  • Probability
  • Average vs. weighted average
  • Moving average
  • Logarithmic scale
  • Comparable scales
  • Percentage change
  • Re-indexing to 100 or 0
  • Percentages
  • Expressing percentages
  • Absolute values vs. percentage changes
  • Percent of a percentage
  • Don't average percentages
  • Copy style in charts
  • Words
  • Numerals
  • Money
  • Major stock indexes
  • Measuring performance
  • Arithmetic vs. geometric rate of return
  • Currencies
  • 4. Tricky situations
  • Missing data
  • Big numbers, small change
  • Comparable scales
  • Coloring with black ink
  • 5. Charting your course
  • Org chart
  • Flow chart
  • Work plan
  • Timeline
  • Progress report
  • Spider chart
  • Schedule and budget chart
  • In brief
  • Acknowledgments
  • Creative process revealed
  • Index.

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