APA Edition Citation

Schiffman, L. G., Wisenblit, J., & Ramesh Kumar S. (2019). Consumer bahaviour (12th ed.). Pearson.

Chicago Edition Citation

Schiffman, Leon G., Joe Wisenblit, and Ramesh Kumar S. Consumer Bahaviour. 12th ed. Noida: Pearson, 2019.

MLA Edition Citation

Schiffman, Leon G., et al. Consumer Bahaviour. 12th ed. Pearson, 2019.