APA Edition Citation

Wirtz, J., Lovelock, C. 1., & Chatterjee, J. (2019). Services marketing: People, technology, marketing (8th ed.). Pearson.

Chicago Edition Citation

Wirtz, Jochen, Christpoher 1940 Lovelock, and Jayanta Chatterjee. Services Marketing: People, Technology, Marketing. 8th ed. Noida: Pearson, 2019.

MLA Edition Citation

Wirtz, Jochen, et al. Services Marketing: People, Technology, Marketing. 8th ed. Pearson, 2019.