APA Edition Citation

Keegan, W. J., & Green, M. C. (2017). Global marketing (9th ed.). Pearson.

Chicago Edition Citation

Keegan, Warren J., and Mark C. Green. Global Marketing. 9th ed. Noida: Pearson, 2017.

MLA Edition Citation

Keegan, Warren J., and Mark C. Green. Global Marketing. 9th ed. Pearson, 2017.

Warning: These citations may not always be 100% accurate.